night team: Entrepreneurs

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Young people have always sought original ways to earn their own money and thus begin to have economic independence from their parents, at least in a small part.

And that first salary traditionally teens have gotten delivering newspapers or cleaning car, always remains in memory.

However, these traditional models have been replaced by more original, but equally effective, with the passage of time.

New technologies, the perfect environment for young people to become entrepreneurs

Most of these business models have a common denominator: they are made from home.

Unlike previous generations of this, the members had to go out looking for that summer job or part-time to enable them subsidized their own whims, now this whole process is done from the privacy of the room just have a simple computer and an Internet connection.

In fact, there are many cases where parents themselves are astonished to see that, unexpectedly, his son has become a real entrepreneur being even minor.

Apple, Harley Davidson, Disney and dozens of large world-famous brands were born in a garage.

Today, it is a tendency to be an entrepreneur between poles Games of Thrones, video games housings, cast off beds, untidy clothes and voices that still warn that dinner is ready on the table. Here are some successful examples.

Do you have trouble controlling emotionality in your family business? Do family relationships interfere with the daily operation of your business?

Most family businesses tend to last less than five years and those who get barely enough to survive more than three generations.

This almost always happens because kinship ties involving emotional factors that end up mixing with business relationships.

You have just once and for all with these emotional barriers to the growth of your organization!

You need to establish the principles with which you operate, and I want to be strong in this regard. No matter if you and your family have the most brilliant mind, nor with the highest academic degrees or MBAs more professionalized.

Unfortunately in the classroom they do not teach us to deal with family conflict resolution that impact the business, let alone rationally separate bonding of business.

The only sure way to consolidate your organizational growth in your family business is through practice guided by rules of family members and making strategic decisions aimed at building the future of the family business.

Not only as a coach I tell you, also as CEO of a family business:

Make decisions with your heart eventually destroys reason and the business!

I share the four steps to build a business plan focused on growing your family relationships, your harmony as a society and above all, your profitability as a company.

Put to work, do not stay only with the knowledge and calls for professional help.

1. Are there goals but were not met?

You may, though, you count on specific goals, reach not fulfilled and, what is worse, you do not even be able to account to avoid hurting the feelings of relatives. You may be in a paradigm of mediocrity.

Trouble not thyself only reflects and connects your decisions with the level of career success you want for your family members, as well as the competitiveness of companies looking to build.

It's just assume your position entrepreneur and fulfill what was established, removing the drama in relationships. This will be your challenge every day that eventually will become the principal value of constant growth.

2. Do you have a clear and shared vision of what you want to build?

As business owners we are used to centralize all decisions and we assume that our family team is in tune with us only because at home we understand well.

It is essential to share specifically what you want and where you intend to go, otherwise all victims will scatter and go to directions and at different rates.

3. Are you undemanding in compliance with the operations?

Emotion causes little excess demand, which eventually leads to that family, as entrepreneurs inexpertos- incurred in self sabotage and then no one will be able to sue the consistent and disciplined implementation of commitments of each family member in the company.

4. Do you align your own goals?

It is twice the blind who will not see, and reality is that sometimes the same business owner who is not in tune with their own strategy. It is important autoevaluarte and ask others to evaluate you. Require to be clear in this regard and avoid incongruity.

In Latin America Coach are specialized training programs to transform family relationships in highly effective business relationships.

Place your various programs and builds companies to ensure million in profits exceed the third generation.

I have said that I am a passive-aggressive. And I really did not understand until I started to evaluate some of the "destructive" words he used.

If you've ever faced with an act of this kind you will never know that the best way to resolve a conflict.

Being passive-aggressive is frustrating for both sides, because besides being unproductive, makes others stop trusting you in your workplace and in your relationship.

After allowing my behavior destroyed some of my relationships, I decided to do something about it.

Then 12 passive aggressive phrases -and their true meaning- you can start fighting in a more productive manner.

1. "Okay"

My best friend was the one who made me see the reality of this phrase. "Realize, when someone tells you that everything" is well "turns out to be quite the opposite.

Signe Whitson in Psychology Today says that a "passive-aggressive" person uses phrases like this to experesar anger (indirectly) and to put any emotional communication barrier.

2. "Do not worry"

Actually, yes you are worried. In Thought Catalog, Christine Schoenwald said that phrase translates into:

"I'm saying that not have to worry, but what they really mean is 'fuck you', but I will not say until it explodes against you."

3. "If you really want to do ..."

This may first sound "comforting" but do not fool yourself. When you say that you're being evasive. It might seem that you agree with the plan, but inside you're not amazed. This would indicate that not only want the other person is upset and do not know how to communicate those feelings.

4. "Thank you in advance"

Another phrase that might seem innocent, but what they really mean is that you are expecting people to do what you want and hey, this can heal your relationship with the person.

5. "I was surprised / confused ..."

When you hear or read this, you can tell that the person is disguising criticism or simply are unhappy not being in the front.

Jennifer Winter mentioned in The Muse who had a partner who was using a lot of these phrases to "soften their criticism." This made Winter will begin to ignore all comments.

6. "I'm not angry"

This was what destroyed my relationship with my ex-wife. I never expressed how I really felt, now I learned to speak up and be honest.

The same thing happens at work: yes, the person is angry even when he says no.

When I use this phrase I feel I'm not being honest, you also avoid it and learn to express your feelings.

7. "Whatever"

I once had a discussion with a friend for this word in a text message. When I read the "as is" I got so angry, I knew I did care and they just said not to continue with the discussion.

So you know, use this resource will only make both angry even more.

8. "So ...?"

How one word can change the whole context, do not you think? Maybe it's because after this followed a comment something "annoying".

So ... did you get my email?

Clearly it understood that you're bit annoying because you have not responded, and that is a problem of honesty.

If only it is said to say, the conversation becomes uncomfortable because it is understood that the person does not know how to start. When I hear someone applies and there is an awkward pause I have the irresistible urge to say, "then ... what?" For so get out of that awkward moment.

9. "I was wondering if ..."

This phrase is seen when the person is doing a not so reasonable request. It is like

"I was wondering if ... you'd be in town tomorrow and you could pick up my brother from the subway station?"

Even when you're in town, the station can be located far from where you are. In other words, this person knows that he should not be asking this favor, but still they are doing.

Although eye! Also keep in mind that people can use these words to invite somewhere.

10. "Just kidding"

Sarcasm is one of the most passive-aggressive manifestations. If this person makes a comment that makes you sad and effectively, you sad, it was no joke. Really he meant what he said and is trying to "cover their feelings."

11. "Hopefully worthwhile"

This phrase can not be more obvious. The person who says it does not want to do anything, but is a "warning" that still will. Instead of expressing their real concern they will leave this passive-aggressive message until the real problem becomes.

12. "Comments?"

In most cases this phrase can be anything harmful, but in some cases it can also be used to show that someone made a mistake in something like: "We need to discuss your performance today, comments?"

Any comments about this article? What other phrases consider passive aggressive? I'm not angry, just dímelas.

Entrepreneurs and executives tend to admire the work of visionary leaders like Elon Musk and Alan Mulally and put them on a pedestal. You may believe that the people you admire are ready, lucky ones or creative than you, but the truth is that many of the features that stand out can be grown by anyone.

These attributes dictate how these leaders respond to adversity, help them maximize their resources and have led them to make decisions that out from the rest of the people. Here I leave five CEOs I admire and qualities they have and that any entrepreneur can imitate to boost your way to success.

1. Elon Musk: constant innovation

This man, who is the CEO of SpaceX and Tesla Motors, has revolutionized entire industries through its approach to challenge the status quo.

Both companies faced bankruptcy in 2008 so Musk was forced to decide between two firms hold half or move all its resources to potentiate only one. The employer risked keep both companies and that decision paid off. Today, Tesla gains than General Motors and Ford at 20 percent, while SpaceX is one of the companies that NASA hired to develop new space conveyors.

"If something is not failing, then you have not innovated enough", they say the employer.

2. Nick Woodman: concentration

GoPro CEO earned his "idea of a million dollars" when he found a good camera that allows you to take quality photos while surfing. After months of intense concentration, she was born the first prototype of the device. Now Woodman is completely focused on the development of a program that allows the camera GoPro easily share videos.

GoPro company was founded 12 years ago and is now synonymous with images of adventure, it has generated a wealth of 1.3 billion dollars for Woodman.

3. Allan Mulally: resistance

Mulally, former chairman and CEO of Ford Motor Company, is responsible for one of the most impressive business revivals in history. This man brought the company billions of losses and prevented filed for bankruptcy without the need to seek help from the government. He created a new business culture where the most important work was based on positive leadership team.

4. Shantanu Narayen: adaptability

Businesses stagnate usually die. Adobe Systems CEO sat at his desk one day and realized that software distribution across physical disks was destined to fail. Then he decided to transform the popular Adobe Creative Suite to a subscription model.

It was not the first to think so; Netflix did before with its streaming service. But the empire Adobe design was based on the box sets that were presented once a year with new versions of the program. Narayen changed the distribution system of the company and thus multiplied the number of users.

5. Philip Krim: reimanigación

CEO Casper has done something that seemed impossible (and even unnecessary): It completely reimagined the process of buying a bed. From price to delivery - the mattress comes compressed in several boxes average- size, this startup offers things that no conventional furniture gives, as a trial period of 100 days.

This company born last April won $ 15 million in funding and a million profit in its first month of operations. Kim proved that innovation is not just a matter of major technology companies.

How successful cultivation characteristics?

As a leader, you may not have all the qualities I mentioned above. That's fine. What is really important is to know what features you are natural and which are not.

You do not have to follow any advice that is given to you, but if you must remain receptive to new ideas. Analyze your actions and calls for regular feedback as you earn experience and find out what your strengths and what your weaknesses.

To develop the best thing to do your own leadership style is to find a mentor who will share their experience and give you a new perspective to solve the challenges that will face. These mentors can be colleagues, potential investors or even leaders completely different from yours industries.

Nor do you base solely on the experience of your mentor, he is also studying success stories. As Consumes article, news, book, blog, documentary and news you can find on how to deal with obstacles.

Finally, make contacts for different perspectives to yours. Take advantage of workshops, conferences and other opportunities to meet people with a different point of view than yours.

Many of the leaders you admire are not superhumanos- have worked hard to use the correct way the qualities that have for their organizations. Remember, when you embrace your greatest strengths, you become a better leader and a catalyst for change.

Sales are an essential part of the raison d'etre of any business. "A company has to sell pace because that will generate wealth," says Nicolas Hauff, managing director of the consulting firm E-Myth. Hence the value of the area responsible for closing the treatment lies in its ability to achieve sales, but also have to consider that often in practice its members contribute to building the brand.

To start, visualize the relationship between marketing and sales as a magic carpet: to fly brand, marketing brings magic, while the sales force carpet. This image is the work of John Bello, one of the founders of SoBe, US drinks company Pepsi which paid US $ 370 million at the beginning of the last decade, and who shored up his business through an extraordinary sales force.

A look at how working sales staff of planemaker Airbus, as described by marketing guru Philip Kotler in his book Principles of Marketing, gives a good idea of the relevance of this area in a company. In this case, the commercial department is at the head of a team of several specialists: sales and service technicians, financial analysts, planners and engineers, all dedicated to finding ways to meet the needs of its customers.

A sale in this industry is complex and challenging, because sometimes represents amounts of billions of dollars and a deal may take years to close. To achieve its mission, sellers become experts in their customers: the airlines. They know what they want to grow, when to replace aircraft and the details of your financial situation.

Moreover, computer equipment simulates the airline routes made by its aircraft and competition, the cost per seat and other factors to demonstrate that its aircraft are more efficient. Then start high-level negotiations. After getting the purchase order, sales people kept close contact with the account to track your equipment needs and ensure satisfaction.

For the sales force get the desired results, you must be careful in the process you use to set goals. This seems obvious, but in most cases neglected. According to Rigoberto Acosta, MasterCoach ActionCOACH, "over 90% of companies do not have clear goals" not a plan to achieve them.

Time plan

The process for establishing sales goals, a task which falls in the commercial area of the company is carried out based on the following aspects:

Market. Know their characteristics and what is the acceptance that there has your product or service.
Analysis. On the one hand, it examines the goals you determined for the past year and what were the results; whether they are higher or lower than expected, you must understand why. Moreover, it considers whether the assumptions of you left still valid or whether changes have occurred that affect the achievement of objectives.
Agreements. If you want the people responsible for sales commitment to the goals that you establish, make them participate in its formulation. A mutual agreement causes the sales force involvement and respon-lice in achieving certain goals. In addition, to avoid imposing a fee, commercial staff loses most excuse not to do it, he can not argue that it is unrealistic.
Measurements. Decide which aspects want to set goals and how and how often will measure. Kotler sets out different types of goals depending on the approach:
Consumers. Increase short-term sales; gain market share in the long term; encourage them to try nue-you products or services; keep them away from the offer of competition; maintain and reward loyal customers.
Channels. Encourage retailers to order new merchandise and inventory; inducements to announce your pro-duct and give more shelf space; persuade them to buy in advance.
Sales force. Get more support from the sales force for new or traditional products; stimulate sales executives to get new accounts.

It is recommended that in addition to targets related to sales volumes you establish goals related to the activity of vendors. This may include the number of sought opportunities generated proposals and resulting sales.

A useful indicator is the ratio of closures, calculated by dividing the number of sales by the number of presentations made to customers. And if your salespeople have some wiggle room on the price offered for your products or services, also tracks the profit margin businesses closed.

smart goals

A good way of setting a goal is through the methodology known as Smart (which in English means smart and is also an acronym for the specific concepts, measurable, aligned, realistic and performed in a given time).

Being specific means avoiding generalities. Say you want to check as much as you can and be the best seller of the company is ambiguous. The good intentions have to be translated into concrete objectives: in the case of sales you must specify a figure and on the other hand, define what market. Perhaps the case of companies, individuals or government, or a combination thereof. In that case, define how much you are selling to each customer and what products or services your portfolio

For example, a furniture manufacturer that wants a 5% market share in a year.

A specific target facilitates measurable. Otherwise, it is impossible to quantify and compare the results you get compared to you propose to achieve. This allows periodically evaluate the progress you have in achieving your goal.

In the case of furniture, a market share in 12 months means that the goals of participating market-ing each month can be measured against a specific target.

A goal should be aligned. This in the same direction of the major goals of the company, which are not reduced only to sales. Also they cover aspects such as having a certain number of days in accounts receivable or maintain established levels of inventory of raw materials or finished product. "Your sales goals should not be at odds with the other goals of the organization," says José Viller, partner Viller Training and Consulting.

The aim of the furniture is aligned with the company if this increase will not generate pressures in the supply of inputs or finished product distribution.

A realistic goal is one that is feasible. This after evaluating the resources available to a company and its particular situation; including both its advantages and limitations and opportunities in the market and perceived risks.

The furniture is realistic to the extent that capacity (management, production, sales and distribution) and their (human, financial and infrastructural) resources enable it to achieve the goal in the given time period.

An objective that has no time to be fulfilled normally not achieved. It is essential that once you set a deadline, the respect them and find a way to achieve the proposed goal, not lower it or postpone it, says the coach Acosta. On the other hand, once it established a certain period, it can be divided into smaller fractions (weeks, months) that will facilitate the monitoring of your progress.

The furniture has determined a time of 12 months to achieve your goal.

Experts agree that the frequency to evaluate whether the proposed targets are being met should be as often as possible. But beyond assiduously, your attention should be on the indicators that have arisen to assess performance.

These "warning lights" will indicate if something does not work the way you expected, said Georgette Viller, member of Viller Training and Consulting. And whether your results are not met or even exceeded, it is essential that you understand the reason for you to correct the course or replicate what works.

Failure is a constant factor that we have to deal with, especially when we see hundreds of successful executives with their companies fall. An entrepreneur has to learn to take risks, so it is vital to have internal shield to face criticism and fear of failure.

The fear created by us, so the solution also depends on our decisions. Remember that you can take advantage of any experience, no matter how negative it is. We present a series of tips to avoid that fear interfere with the operation of your business.

Planned. Strategic planning is a great help when making decisions, because knowing what is coming, it is harder to be afraid. A comprehensive analysis of both our environment and the organization itself, will allow you to choose those most appropriate for the development of business strategies. You have a properly planned strategy will give sufficient security to avoid falling into insecurity. The illusion to undertake and develop new projects should always be greater than the fear that they can go wrong.

Set goals. Goals should be realistic, adapted to economic reality, not unachievable. Companies must impose goals that make a difference for the organization, but without creating pressure or fear of not getting them. Goals should help us maintain the illusion, because it is a powerful engine to achieve what we propose.

Rate whom you appreciate. Come people who appreciate your path, those who know you in a while. Find someone to support you and ask the opinion of your performance and what you could do better. The person you choose, inside or outside the company, should be balanced and objective. Look no mere flattery, but someone who can always tell the truth.

There are no mistakes, only results. If things are not going as expected, does not mean you're a failure. Perhaps you're applying the formula does not fit what you want, so
you just have to change, indeed, find another better.

Nobody is perfect. We all forget things, we know that there are ways to make them better or simply act under the influence of unconscious behavior patterns. Not for that we will be irresponsible and we will not take the consequences of our actions. A margin of error is always valid, but you must know the point where it is no longer.

Learn. You can learn more from mistakes than from successes. Capitalizes on the experience, knowledge, skills, abilities and habits acquired in the process so they do not again take the same steps that did not lead you nowhere.

Last week, Business Insider asked his readers what the strangest things that their leaders have asked them to do are. Since getting to "swim" to a landfill, through love affairs coverage and unclog pipes, these were some of his strangest responses:

1. See the judgment of O.J. Simpson

"My boss asked me to see the trial so that later explain. I lived in Germany and thought that I, a Canadian, better understand what was happening. I paid the salary of a full day just to sit with her to explain the case and gossip around him. The easiest job in the world! I was sad when the trial ended and I had to go back to my usual routine. - Anonymous.

2. Manage your entire company

"My boss asked me to handle your business in my first week without him there to tell me what to do, how other employees were called or what he needed to do. Rare "- Curtis Nashville.

3. Be sure that your artificial tan was even

"My boss asked me to check if your spray tan was even" - Anonymous, Austin.

4. Fill adoption leaves

"A boss asked a colleague complete the adoption application for it" - Anonymous

5. Print giant images of her face

"My former employer asked me to urgently find a company that could print large images of your face. The need for a party, I think. He also asked me to get two thrones of gold. After the party, posters with his face were used as decoration in our small (very small) office "- James, London.

6. Buy clothes for your lover

"My boss asked me to go buy a dress for her lover. I spent my day in his car visiting store after store to find the model she wanted. " Anonymous, New York.

7. Be Santa Claus

"My boss asked me to be the Santa Year's Eve party to entertain your children" - Anonymous.

8. Have a "happy ending"

"My former boss told me he wanted to have a massage with" happy ending "with me on a business trip" - Anonymous.

9. Buy drug paraphernalia

"My manager asked me to buy him a pipe for smoking marijuana because the night was going to go to a party" - Anonymous.

10. accommodate the chest with tape

"My boss asked me to help accommodate your breasts in a new blouse with tape. I am a woman, but that was very uncomfortable. " - Anonymous.

11. Manage cyanide

"In 2008 I had to do a summer internship to get my business degree. Obviously, there was not much work finances in the economic crisis, many of my colleagues and I we accepted any possible boarding. I do not know how, but I ended up working for a company handling toxic.

"One day I arrived at the office (which was in the basement of a house) and found a box on my desk. I opened it and saw that there was a bag with a white powder. I then asked my boss what was that dust on my desk and he started screaming desperate to leave the room. Apparently they had just clean an abandoned gold mine and had found several boxes of sodium cyanide.

"Apparently it was used to extract gold from the mines, but is incredibly toxic. I had just opened the box with a cutter and almost broke my bag with the chemical. My boss then told me that he had left on my desk because I wanted to find a buyer for the substance.

"I spent a month calling different companies to see if they wanted to buy boxes of cyanide. All this why I could not go to work at a company like Lehman Brothers. Thanks economic crisis, almost cost me life "- Anonymous.

12. Fishing

"My boss asked me catch koi fish pond" - Anonymous.

13. Disturbing a customer

"I worked in a sports shop while in college and my manager told me to report to a client who was trying to return US $ 500 in merchandise on a Saturday morning we could not attend to because the system was not working (this to prevent the return). I did not want to, so my boss did. It turns out that the woman was a detective in the chain and realized the lie of my boss "- Michael, Connecticut.

14. Smiling for the camera

"I worked for a Japanese restaurant when I was asked to approach the surveillance camera and login, just so my boss could see if he recognized me or not. He spoke to me as if I were a dog. I resigned the next day. " - Anonymous, Los Angeles.

15. Buying a bouncy

"My boss told me I had to stop my projects because it had a more immediate priority: to find and buy a bouncy castle as his son for two years" - Anonymous.

16. Falsifying promotional test results

"My head of department asked me to falsify the results of a promotional test because I wanted to take the job to a fellow who was an accident disability and give it to a friend. I discussed it with her and told her why he could not. It was immoral, dishonest, unethical. I asked, "If we get caught, this person would defend me in a trial?" Probably not. I was terrified. The next morning I called his office and resigned "- Anonymous, Central Valley California.

17. Trampling trash

"My boss told me to trample trash container outside the office in the summer ..." - Bill, Centennial, Colorado

18 Give your articles like

"My boss asked me to give" Like "to all items on LinkedIn. - Anonymous.

19. Make check in instead of a client

"I had to check in at a hotel near the office instead of a client because her lover was going to be in town and he did not want his name was in the records" - Anonymous.

20. Reschedule surgery

"My boss asked me to reprogram colon surgery that I really needed because 'conflicted' with its agenda. At that time I was bleeding and did not care "- Paul, Melbourne.

21. Sit and look pretty

"My former boss once asked me not to speak at a meeting, only me 'sit and see me beautiful'. He was an idiot "- Anonymous.

22. Decorate your room games

"I had to find a good table, retro lamps, rugs cowhide and other weird stuff" - Anonymous.

23. Cover infidelity

"My boss, a school principal, I asked me and other teachers who mintiéramos during an evaluation of their superiors. He was married and was having an affair with another teacher (home too). They spent their evenings in a though she was a teacher in the evening shift hotel. She was fired and he was sent to a smaller to be director-time "school - Lynne Hamilton, Ontario.

24. Taking care of his daughter 4 years

"My boss asked me to look after a little girl who had never met throughout the day because his nanny was sick" - Anonymous.

25. Go to the ceiling

"My boss asked me to climb on the roof to help the maintenance to put the air conditioning. I am IT engineer. " - Steve, Montreal

26. Copy your contacts list

"My former boss asked me to copy by hand throughout your contact list to a new phone book." - Anonymous, New York.

27. Lying to his wife

"My employer asked me to lie to his wife if she called looking for him while he was traveling with a companion." - Anonymous.

28. Renewing a suite

"My boss asked me to renew one of the deluxe rooms in the hotel where he worked (I was the goalkeeper)" - Anonymous.

29. Buy a keg of beer

"My boss asked me to buy a keg of beer for a party ... and told me I was the designated driver" - Anonymous.

30. To train my replacement

"My boss dropped my post and a brief extension to my contract me. I asked him what he would be doing at that time and told me that training the person who would take my place "- Anonymous.

31. To be the nanny of his son ... 18

"My boss asked me to care for your child age 18 and 1.80 meters tall" - Anonymous.

32. Handle a urine sample

"I was asked to handle a urine sample for laboratory analysis" - Ingrid.

33. Scraping gum floor

"My boss asked me to remove gum from the sidewalk of our building ... with a butter knife" - B. E., Woodbridge.

34. Be more educated

"My boss asked me to pay a trip to Paris or London for the rest of our team so that we go to a show of the sector and be 'more educated'. He ended up not lead to the happy show and now whenever I can remind us that took us travel "- Anonymous.

35. Washing clothes

"He asked me to take your dirty clothes to the laundry" - Victoria, B.C.

36. Label your wedding invitations

"He gave me his invitations to put them address their guests. Technically it had to be handmade, but the typed (complete with errors). It was not the business owner, in fact, was a government agency. So I became passive aggressive "- Anonymous.

37. Uncover a pipe

"My boss asked me unclog a clogged bathroom. I was an executive assistant, but as they were no maintenance people ... "- Karen, Winnipeg.

But as an entrepreneur, what can you learn from this phenomenon that enchants young and old? We share 10 lessons you can apply to your business.

1. Apply the "logic" of comics in your storytelling. The comics have won millions of fans over time because of the structure of both his artwork and narrative. Tell your customers who you are and what you do successful formulas using cartoons: with characters, settings, heroes, villains and adventures.

2. Create characters. Take advantage of gimmicks. A gimmick or advertising character is a good marketing strategy for consumer brands. Design your own character; agrégale the values of your company and a distinttiva personality. You can try to make a parody of a famous superhero. Remember that humor is an excellent weapon to sell.

3. Diversificate. If something taught comics it is that if you have a good product (or brand) make the most of it. Cartoons have created special editions, movies, video games, action toys, consumer products, among other things. Grow your brand with new business lines from a known brand in the market.

4. Make branding staff. For fans of comics, Stan Lee personalities as they are as important as their creations and even present in them through cameos. As an entrepreneur, your personal brand is just as relevant as that of your company. Try to make a name and recognition in your industry; this will give better reputation and value to your products.

5. Think of crossovers, spin offs and sequels. The comics show not to invent the black wire to triumph again and again. Out of the same story prequels, sequels, spin offs (derivatives) and crossovers (interrelation between characters from different comics). To renew constantly do the same with your products: looking for ways to make related lines, offer packages, together products / services or diversify from a single brand.

6. Create communities. Fans of the comics come together and are part of communities because of their passion for cartoon or character. You can drive this action from your trenches; take advantage of your social networks and blogs to share promotions and exclusive content, invite your "fans" events to get to know and promotes opportunities for your customers to interact.

7. Take your customers to different channels. A true fan of comic is always aware of everything that goes related to it, whether a new comic, movie, video game, and so on. Make all your channels offer an attractive experience and invite them to be part of them. Always include in your products and materials called to follow you on other networks or visit your Web site.

8. Find your fans and invite them to promote your brand. If you have something to boast comics it is the quantity and quality of their fans of all ages and parts of the world; people who are willing to defend and to buy their products. Are there people who speak well of your brand on social networks? You have satisfied customers who buy traveled in your company? Use your testimonials and feedback to improve your branding; but do not forget to give them something in appreciation of their loyalty.

9. Join the trend. Millions of fans of comics, why not use it to your advantage? You can convert from an opportunity to undertake, for example by opening a virtual store buying and selling comics or a theme room; up in a way to give them a "boom" your products through licensing.

10. Conquista to various audiences. The comics have great power to reach people of different ages, socioeconomic status, profiles and nationalities. While your strategy should be segmented, think about how you can get your product, service or message to reach different audiences at different times

1. Youtubers

2. Bloggers

3. Computer

4. Dropshipper

5. Freelancer